GGG Marketing Guy would love your ideas!

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Jeremy_GGG wrote:
One of the fun parts about managing the marketing in a smaller Indie team is that we have to be smart and creative about where (and how) we do our marketing. Having worked for some larger publishers in the past I found it was only about the pure size of the media spend and how many sites, magazine and TV placements I could own in a specific launch window. As you know at GGG we don't have that kind of money to throw around - and to be honest we wouldn't do that if we did. That being said I would love the help of the community to tell me where you read your gaming news online and perhaps even throw out some fun (and cost effective) ideas for online exposure you might have seen in the past. I know the main gaming sites (Gamespot, IGN, etc.) might be the expected response but I'm hoping to gleam some insights on outlets that I may not have considered. Sites that will give us a real 'bang for buck' both in placements and editorial. If you have any feedback or ideas please let me know - I'd love to hear from you - JT
dont know about "cost effective" but it's out of the box marketing.

You heard about a game called Anodyne? (http://www.anodynegame.com/)
well i found about this indie guys through thepiratebay, they had some sort of deal and where on their front page a week or two, and uploaded for free (now $9.99) the game for people to download.

couldnt hurt to contact hose guys :)
Try http://www.jeuxvideo.com/

Probably the biggest french video-game site.
D2 4ever ;)
Since 2011
Not sure how many current followers for youtube channels like SourceFed and sxephil ( Phillip DeFranco ) it was around 500,000 for sxephil at one point. Both are pretty chill and do news and gaming reviews, I would just drop him a line and have him do a review. That would be a free 1/4 to 1/2 million views..... so it shouldn't break the marketing bank.

A subscribers comment is actually how I heard about POE a couple years ago.
echo "The world is full of smart people" |sed -e 's/smart people/sheep/'
I read all my game info from TeamLiquid.net
I think the easiest and cheapest way to get some publicity is to make a cool mtx and give it to everyone who subscribes to your YouTube channel and likes you on Facebook. It's really basic and I wonder why you guys haven't done it yet.
GGG banning all political discussion shortly after getting acquired by China is a weird coincidence.
I think most English native speakers will have their respective sites like IGN and most non-native English speaker will have their gaming sites in their native languages. I for example only visit one gaming site and that´s in my native language. The good thing: They regularly report about PoE. ;)

No idea how to merge those sources though.
What can never be lent or earned?
Somewhat, that devours everyone and everything:
A tree that rush. A bird that sings. It eat bones and smite the hardest stones.
Masticate every sword. Shatters every shrine. It defeat mighty kings and carry mountains on lightly wings.
What am i?
GGG marketing guy: self found league and then announce it on your main site. You will have a lot of my money again. Ratios for drop rates and crafting will be relaxed in that new permanent league. I can promise you lots of money making a move like this.
Twitch seems to be my main source of new gaming information these days, as soon as an NDA is lifted I can watch people playing the game without beta access myself.

There are lots of dedicated twitchers out there that I follow as many times they share the same game styles I enjoy.

Marketing there (via ads) may be a strong option.
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Nightmare90 wrote:

I really like this approach, too.

I read in an article way back that Facebook advertisement can get really affordable once you can specify the target audience of the advertisement precisely. Advertisements may only be displayed for people fulfilling certain prerequisites. Wouldn't it be possible to advertise around people on Facebook liking D2, D&D, MtG and other classics alike?

Edit:
Speaking of, wouldn't it be possible to extract statistics about players location and advertise on Facebook "locally", meaning that only areas are targeted where a lesser amount of PoE Players is present? I am certain that this would reduce advertisement costs, too.


No dude, its still way too expensive. Facebook made sure of that. Apart from that according to my experience not too effective either. But I like the way you think, you should be in marketing ;)

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Darkrox01 wrote:

Since you can't count on people stumbling over a specific Channel, a "non-skipable" Youtube ad would get a lot of players i think. Not sure how much that would cost though


Same thing here. It will be extremely hard to target (especially if you only use Google Adwords), and pretty pricy. Plus I think most of the target audience already have some sort of adblocker installed or simply just skip the ad by reflex.

I like many of previous ideas though.

To be honest I really liked GGGs marketing activities so far. It could be slightly more aggressive though but I would mostly stay with online marketing (not only because I am an online marketer myself).
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NiNcsszaM wrote:
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Nightmare90 wrote:

I really like this approach, too.

I read in an article way back that Facebook advertisement can get really affordable once you can specify the target audience of the advertisement precisely. Advertisements may only be displayed for people fulfilling certain prerequisites. Wouldn't it be possible to advertise around people on Facebook liking D2, D&D, MtG and other classics alike?

Edit:
Speaking of, wouldn't it be possible to extract statistics about players location and advertise on Facebook "locally", meaning that only areas are targeted where a lesser amount of PoE Players is present? I am certain that this would reduce advertisement costs, too.


No dude, its still way too expensive. Facebook made sure of that. [...]

Really? Guess my information is outdated or not precise. I was holding this for true coin because I always see ridiculous ads of local business around my corner in Germany on Facebook. Could have never imagined that they got the bucks to have a heavy marketing budget. :D

Then maybe Google? Or are they also that expensive if specified to a small target audience? But I guess what was said about AdBlock is true. Better rely on own community interaction and media driven advertisement.
Last edited by Nightmare90#4217 on Feb 19, 2014, 9:44:27 AM

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