GGG Marketing Guy would love your ideas!

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Jeremy_GGG wrote:
One of the fun parts about managing the marketing in a smaller Indie team is that we have to be smart and creative about where (and how) we do our marketing. Having worked for some larger publishers in the past I found it was only about the pure size of the media spend and how many sites, magazine and TV placements I could own in a specific launch window. As you know at GGG we don't have that kind of money to throw around - and to be honest we wouldn't do that if we did. That being said I would love the help of the community to tell me where you read your gaming news online and perhaps even throw out some fun (and cost effective) ideas for online exposure you might have seen in the past. I know the main gaming sites (Gamespot, IGN, etc.) might be the expected response but I'm hoping to glean some insights on outlets that I may not have considered. Sites that will give us a real 'bang for buck' both in placements and editorial. If you have any feedback or ideas please let me know - I'd love to hear from you - JT

EDIT 2/20: Thanks to you all with well thought out suggestions. It's always great to hear ideas from fresh perspectives!


The slimy marketing guy asks the community to give him free ideas to do his job for him with nothing in return except perhaps a thanks.

Color me surprised.
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The slimy marketing guy asks the community to give him free ideas to do his job for him with nothing in return except perhaps a thanks.

Color me surprised.


Really uncalled for. I'm disappointed.

Jeremy, one thing I'd suggest is getting Kotaku to do some updated stories on the game and have some of their editors spend some hands-on time with it. I'm continually frustrated by the lack of attention they give to it, even while covering other indie titles. There was an article on Diablo III's upcoming expansion, and the only thing I could think was, "Everything they're saying about the content would make me quit playing that game."

Long live Path of Exile.
Ruby light of Songbird dreaming,
Daring King of Swords deceiving,
Queen of Sirens left in grieving,
Star of Wraeclast evermore.

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