GGG Marketing Guy would love your ideas!

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Runeword wrote:

I've suggested it in the past. I'd love to see an official GGG twitch channel up once in a while.

This.

Personally, I get my info on games from official forums, websites and maybe Steam and according Steam Forum. However new games I often enough stumble across on twitch.tv and seeing others having fun with that exotic title I never saw before often inclined me to buy it, too.

It would be great if you could get a community management to host some streaming sessions and interconnect with other streamers and fans of Path of Exile that way. It would also generate a solid amount of material for YouTube as well as ready video material for the numerous gaming sites. You can also showcase those videos in the Media section of this very website here. Imo, it makes a good impression if the video material available on the official website reflects a more up-to-date state of the game. (Right now we don't even have the Release Trailer up there...)

Did you guys thought about supplying a "Fan Kit" for people interested in making a 3rd party fansite about your game?


Thank you for inquiring the community, Jeremy. :-)

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thatguywonka wrote:

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Fire_Kid wrote:

By the time the new leagues come out Kripp'll be your main source of advertisement.

And I hear a lot of people go on reddit

Kripps not coming back...hes a casual hearthstone player with all the other 10 year olds

Don't you get it kid kripp is make believe like santa, the easter bunny and slash

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ScrotieMcB wrote:

It seems to me that Path of Exile is most interesting to theorycrafters, players who like games which require extensive amounts of thought relative to action. These games are not necessarily computer games; Dungeons and Dragons and Magic the Gathering are both examples of long-lasting theorycrafter-gaming franchises which have stood for years. These are niche games, but so is Path of Exile.

Which means: those types of players are your primary market. Getting advertising banners on popular D&D and MtG forums, for example, would probably be a good idea. Physical card/D&D shops, on the other hand, seem like a harder market to penetrate, and likely not worth the effort.

[...]

I really like this approach, too.

I read in an article way back that Facebook advertisement can get really affordable once you can specify the target audience of the advertisement precisely. Advertisements may only be displayed for people fulfilling certain prerequisites. Wouldn't it be possible to advertise around people on Facebook liking D2, D&D, MtG and other classics alike?

Edit:
Speaking of, wouldn't it be possible to extract statistics about players location and advertise on Facebook "locally", meaning that only areas are targeted where a lesser amount of PoE Players is present? I am certain that this would reduce advertisement costs, too.

Pay twitch streamer to play POE 24/7, or just get staff doing that a with nice viewer integration.

I came to PoE when i saw Kripps closed beta review on Youtube.

Since you can't count on people stumbling over a specific Channel, a "non-skipable" Youtube ad would get a lot of players i think. Not sure how much that would cost though

This should be in suggestions or feedback QQ

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thatguywonka wrote:

"

Fire_Kid wrote:

By the time the new leagues come out Kripp'll be your main source of advertisement.

And I hear a lot of people go on reddit

Kripps not coming back...hes a casual hearthstone player with all the other 10 year olds

10yr olds look at porn in non-incog mode now????

my how times have changed

Get in contact with James Portnow from extra credits. Guys from Total War paid them to do some episodes about historical events their game is based on and it was a massive hit

http://www.youtube.com/watch?v=FLls0cp_1oA

Not quite sure what they could do for PoE theme but that's up to debate.

Also - I believe that free2play games have a whole lot of bad PR these days and few people understand how PoE is different in that regard, the pay2win issue etc.

You can always ask Jim Sterling for advice I guess, he loves bashing shitty p2w and likes to show examples of f2p done correctly.

This is not really a marketing thing but it is related. If you want new players I think the difference with the most impact you could do is making sure those who actually download the game stay.

Look at what a Blizzard game does when you start it. The average grandma could manage through the first level of any recent blizzard game, as long as she can read.

I know you don't like the idea of streamlining too much, but having a smooth learning curve with tooltips and pointers that show during the first half hour of gameplay (or whatever is suitable) would imo reel in players that die to hillock, look at the skilltree and then log on to WoW instead.

So before anyone starts yelling "casual" etc I don't want to change anything except giving more information during the, roughly, first half hour of play, introducing game elements one by one.

Naturally you should be able to turn this feature off.

On topic:

As for marketing, I'm not very knowledgeable as to what is efficient and what is not, but I think that sponsoring an item set in DOTA 2 would be seen by many and might not be that expensive (I have no idea). Make like a Kunkka (the pirate) set called Promise of Wraeclast and have him look like a zombie. That would blow up I think.