GGG Marketing Guy would love your ideas!

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ScrotieMcB wrote:

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DirkAustin wrote:

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DnAngel wrote:

The best way to advertize a game is by making it so good that people will tell their friends about it.

PoE doesn't need advertizing. PoE needs a better way to deal with desync and some other problems.

Another comment about desync, how original.

In all seriousness, the best marketing is always the quality of the product itself. As far as I'm concerned, a marketer's job is to entice people to try the product; getting them to stay is the job of others in the company. Note that word-of-mouth is based on quality of product, not quality of advertisement.

Still, I'm inclined to agree criticizing desync isn't going to be very helpful regarding what the GGG marketing guy can do to perform his job better. Also, saying "PoE doesn't need advertising" is almost definitely both false and implies the OP's job shouldn't exist. So, yes, bad form on DnAngel's part.

and then you have the flipside - streisand effect

hm what could help, more than any marketing campaign is language localisation.

I remember here in Brasil when Blizzard brought WoW in portuguese, everyone and their dogs gave wow a try. My brother even bought a 6 month package subscribe, of which he just played 3 months. Im sure it netted blizzard quite a lot of subscriptions, or else they would have shut down their servers by now.

I know path of exile works diferently, as the revenue comes after the player have tried out the game and got hooked to it, but uh that could be aplied to every other multiplayer game i know of. The only difference is how players get their free version of the game to try out ;-p

So yeah, language localisation.

Hey if this site wasnt mentioned yet i would throw in mmoga I think it is a german site but that shouldn't stop the advertisment



Possum

Your best ads are word of mouth. You need to get the cool kids talking about it. Hit up college gaming clubs/conventions to put on local events or competitions. Once college kids start playing it, the high school kids will pick it up as the cool thing to do.

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Shagsbeard wrote:

Your best ads are word of mouth. You need to get the cool kids talking about it. Hit up college gaming clubs/conventions to put on local events or competitions. Once college kids start playing it, the high school kids will pick it up as the cool thing to do.

While I think ideas like these are great, I don't think they are feasible. Where would you start? which country? which college? To do that properly that would need an enormous amount of manpower and a lot of money on POS materials, transportation etc.
Since I'm guessing Jeremy's team is not 50-100+ people, local offline campaigns are not an option.
Getting the client and the game itself localized might be a good one though. It would help local advertisers spread the word more easily and it would open the game up to a larger base. (Still this requires a lot of constant translators to work on it. If the community would help in that this could be easy though. Think about the localization of WC3 Dota)

The question is are there even gamers out there that doesn´t know about PoE yet?

Sorry if this is posted before haven't read all the previous posts.
Ok here is my idea,

Create a path of exile commercial / viral video creation contest.

Give prizes in categories which would appeal to people who don’t currently play the game.
Examples:

Most hilarious blooper style commercial / viral video
Most dark and scary style commercial / viral video
Most awe inspiring style commercial / viral video
Most “so bad its good style” commercial / viral video

Stress that the videos do not have to be gameplay footage, or can be hybrid gameplay/live action.

This would benefit the GGG by giving current players something cool to share on social media and the videos may get picked up by blogs and news outlets. It would also encourage community engagement. The prizes should be worth the amount of effort.
Examples:

Best overall video : design a unique item, and others below
Best in each category: an amazing unique pet designed for video winners alone, some cash shop points
All entries that tried at least a little, a basic unique pet.
*by unique pet I mean only available through this contest never a cash shop item.

I will make a comedic YouTube account dedicated to PoE and become so famous that anyone who doesn't play PoE will be labeled as a standard citizen and will not be allowed into the bouncy castle.

It's a scandal that one of the premier PC gaming sites, Rock Paper Shotgun, has no featured content with you guys. You should really arrange an interview, and I'm sure they'll be receptive to the idea.

That's also where I found about the game, btw. Think of the reach.