Shop Store pricing

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Liosliath wrote:
I'm confused, both by some of these posts and by the pricing scheme itself. Maybe that means I shouldn't post, but I never let not understanding stop me before.

There's nothing unreasonable about offering more per dollar when selling in bigger chunks. That's very common. Everyone should be used to that.

The problem in the store is that the dollar amounts are kept to nice round numbers and the points get all funky.

Just do it the other way around. Offer the points in pretty round number increments and then set the prices however they need to be. Charging someone $93.90 for 1000 points makes a lot more sense than charging them $100.00 for 1065 points.

With their current values, the point packages would look something like:

50 points, $5.43
100 points, $10.42
200 points, $20.00
500 points, $48.45

and so on. That makes more sense, right? You could even adjust the prices a little bit to make it prettier and more obvious, and charge a little more at the same time:

50 points, $5.50
100 points, $10.50
200 points, $20.00
500 points, $48.50

Whatever. Whatever values GGG needs to make what they think they need to make. People will look at that and know exactly what's going on. They'll be able to get the amounts they're more likely to need, and they'll see that they clearly get a little more for a little less if they buy more at once.


I entirely agree with this. I'd much rather spend really funky amounts of change than getting odd amounts of points.

As a consumer, I feel more comfortable with spare change rather than points sitting around.
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JorahTheExplorer wrote:
I get that there are credit card fees but there is no point in buying 46 points, it makes no sense.

How about you offer logical amounts of points and raise the prices accordingly:

50 pts - $6.00
100 pts - $11.00
200 pts - $20.00
500 pts - $45.00

etc.

The main point here being minimizing "waste" of points sitting in peoples' accounts (like Microsoft points) while still allowing smaller purchases. No one minds a credit card charge of $5.57 or $6.16 but they do mind having 13 points left over unusable in their account.


I don't recall the name for this pricing strategy (its called something like the carnival ticket strategy or something like that), but the point of it is to either entice you into buying the higher priced item or to cause you to feel like you must purchase more to mitigate sunken costs.

They do have credit card fees, but that is not the reason the first two levels are purposefully calculated to be "just barely not enough".
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TaRd413 wrote:
I can't believe people are actually complaining about this, if you love the game you will support it regardless of how the points system is setup. Imo, the way it is now seems completely fair for a small company delivering a f2p game to the masses. And those small portions of unused points you have leftover... Believe me, you will buy something else in the future and use those points. If not, oh well, you just have a couple bucks sitting there that you won't use... But you made a donation to the further development of the game.


There is a small portion who love the game so much they will do essentially donate venture capital. This argument may appeal to that portion who are willing to overlook things like pricing schemes designed to get you to over-purchase. However, this group is relatively small and GGG cannot exist on the support from that group alone. The majority of the fanbase are not looking to donate venture capital, they want value for their cost.
Last edited by darkcoug#7799 on Mar 5, 2013, 4:46:19 PM

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