The Seraph Character Effect

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Exile009 wrote:

Lots of people complaining each time about GGG putting up yet another mtx announcement.

At this point, I kinda feel like GGG is hurting itself by announcing new mtx almost every other day. As an old player, I remember when they didn't come out as often as this. I'm not saying that this is taking away from dev time - the developers and bug fixers are a different set from the artists - and I do understand why they're able to do this - they've got more staff now.

However, from a PR perspective, it just leaves a very bad taste in the mouth, when there's still loads of complaints and the company says it's stretched thin and then releases more mtx. But, of course, they need the mtx sales to keep the lights on. So what to do?

Well, I suggest simply ceasing the announcements of new mtx on the main page as soon as they're released. But new mtx needs marketing to sell, right? Yes, which is why instead you can just quietly add them to store and then announce a whole bunch of them in one go every three weeks or so. Same revenue streams, same amount of money generated (albeit at a slight delay), but now people won't feel like GGG is pumping all their time into mtx since they won't be seeing a new mtx announcement whenever they visit the site.

There is a possible issue with this strategy, however - announcing mtx one-by-one allows them to (possibly) make more money by preying on people with low impulse control who'll buy them as soon as they see them. Seeing a slew of mtx, however, will probably make people check them all out and prioritise which ones they like best and so only buy those. While GGG will make more money in one go on the day, it might end up being less than the total they'd have got from announcing the mtx one-by-one. However, if this is the reason for them choose to keep the frequent announcements, then personally I feel it strays a little close to the unethical side of things as what you're selling isn't really a product so much as uncertainty.

Alternately, they could include in every mtx announcement a list of other mtx they're currently working on, even if they can't show us a picture of them yet. That way people know that there'll soon be some other mtx they might be interested in for sale and so choose to conserve points for that. Unfortunately, I suspect that'll only exacerbate the problem of people feeling like they spend too much of their time on developing mtx, so might prove to be a bad move.

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Shagsbeard wrote:

It's probably just me, but I'm getting kind of tired of all the new shiny stuff and not enough focus on making the game better. Kudos to the artists and all, but there are a ton of issues right now more important than a shiny effect.