Seriously, a ban on the word "jew"

We've been getting massive amounts of complaints from people who get offended by intentional racial jokes based around the shortening of Jeweler's Orb -> Jew.

I'd be fine with people using the shorthand it if it wasn't for the fact that it often inspires unnecessary racial jokes/insults that upset people.

Which of these options are best?
a) Rename the item. Should we have to rename items because players want to say offensive stuff?
b) Politely ask people not to use that shorthand so that they don't trigger racist jokes? (This is our current approach)
c) Allow it, causing a lot a lot of upset users.

I'd rather this kind of thing wasn't an issue in the first place. Your feedback/suggestions are appreciated.