Phoenix Support Pack price?

I noticed the price for the Phoenix Support pack is $440..I purchased the Hydra support pack for $110...I was told by someone who played Path of Exile a while back that the Phoenix pack was listed at $110 then..did they price increase? (maybe they added some physical items that didn't come with it initially or am I wrong)..It would be awesome if someone could help me with these answers! Also, has anyone purchased the Phoenix support pack at the $440 listed price? ((I am thinking about dropping more money into PoE and upgrading my support pack to Phoenix..as well as probably getting the Breachlord Supporter pack!))