Breakdown of Saturday's Marathon Sales Day

We've calculated what portion of sales each discounted microtransaction contributed, as a percentage.

Here's the list sorted by timeslot (earliest first):
  • Infernal Weapon Effect: 5.15%
  • Skull Hood: 1.36%
  • Seraph Spectral Throw: 3.74%
  • Tiki Totem Skin: 1.12%
  • Seraph Weapon Effect: 4.11%
  • Infernal Footprints Effect: 1.90%
  • Elite Armour Pack: 11.53%
  • Skin Transfer Bundle: 11.40%
  • Extra Gore Weapon Effect: 2.16%
  • Lightning Footprints Effect: 2.34%
  • Raise Mummy Skin: 1.87%
  • Arctic Weapon Effect: 5.09%
  • Seraph Wings: 11.09%
  • Premium Guild Stash Tab: 4.23%
  • Vampiric Weapon Effect: 2.54%
  • Demon King Horns: 6.07%
  • Infernal Skull: 6.14%
  • Lightning Weapon Effect: 6.20%
  • Acid Weapon Effect: 1.06%
  • Arctic Skull Effect: 3.65%
  • Lightning Skull Wrath: 1.86%
  • Iron Maiden: 0.82%
  • Arctic Footprints Effect: 1.68%
  • Lightning Skull Effect: 2.90%


Here's the list sorted by sales (best-selling first):
  • Elite Armour Pack: 11.53%
  • Skin Transfer Bundle: 11.40%
  • Seraph Wings: 11.09%
  • Lightning Weapon Effect: 6.20%
  • Infernal Skull: 6.14%
  • Demon King Horns: 6.07%
  • Infernal Weapon Effect: 5.15%
  • Arctic Weapon Effect: 5.09%
  • Premium Guild Stash Tab: 4.23%
  • Seraph Weapon Effect: 4.11%
  • Seraph Spectral Throw: 3.74%
  • Arctic Skull Effect: 3.65%
  • Lightning Skull Effect: 2.90%
  • Vampiric Weapon Effect: 2.54%
  • Lightning Footprints Effect: 2.34%
  • Extra Gore Weapon Effect: 2.16%
  • Raise Mummy Skin: 1.87%
  • Lightning Skull Wrath: 1.86%
  • Infernal Footprints Effect: 1.90%
  • Arctic Footprints Effect: 1.68%
  • Skull Hood: 1.36%
  • Tiki Totem Skin: 1.12%
  • Acid Weapon Effect: 1.06%
  • Iron Maiden: 0.82%


Various factors like what time of day it was and how recently we ran a deal on the item probably influenced sales a fair amount, but it's fascinating to see which items are popular.

We're not planning to run a promotion like this again soon, but if we do decide to repeat it in the future, we'll definitely built on what we learnt this time.

Most heavily-requested deals that didn't make it into the Saturday special will be featured in upcoming daily deals over the next few days/weeks. Thanks again for your awesome support, it really helps!
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Last edited by Chris on Jun 9, 2014, 1:06:21 AM

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